Ceramic tile Industry development is inseparable from the word "innovation".The real estate industry has developed rapidly in the world in recent years, making the world ceramic tile Of the development of production and consumption have been larger, due to the large number of breed of design and color is much, in China's ceramic tile products, good quality, high school low-grade products is complete, great choice and the price is appropriate, many countries and regions of the world very popular ceramic tile products in China, the proportion of China's ceramic tile in the international market expanding.China's real estate industry unprecedented development in recent years, closely around the ceramic tile is part of the property of building walls, ground huge market demand.

As China's ceramic production technology and the rapid development of technology, outstanding personalized products, ceramic tile market begin to high-end product development.Now China ceramic tile enterprises aim at high-end market, emphasize the adjustment of product structure and enhance product added value at the same time, also take into account the overall interests of the industry, through the efforts to improve product technology content, increase the independent innovation, cultivate independent brands, realize sustainable development.Now nine network is building materials built our thinking and summarized the current situation of domestic ceramic tile industry, the industry needs to change five concepts are put forward.

A, "ceramic tile is really heavy"

For a long time, the competition on the market for "thick" competitive advantage against rival, coupled with a "more is better" of the traditional thinking, that it is widely believed that "ceramic tile is heavy enough, just really, just not cut corners".Actually, ceramic tile products belong to surface decoration materials, is artistic, decorative and surface protective industrial products, mainly people really use its surface decorative effect, as long as its failure strength and bearing capacity of the actual use requirement, can give full play to use ceramic tile products.

Ceramic tile is relative to the natural stone, which has high strength, light weight, ageing resistance, corrosion resistance, good consistency of design and color and other aspects of advantages, is due to its high temperature firing, the same capacity is much higher than the thickness of the ceramic tile to resist damage stone. And ceramic tile products sintering degree, the better, the higher the ability to resist damage, this is the prominence of ceramic tile is different from the natural stone material, also do not need to "sense" of natural stone.

Besides, the thicker the ceramic tile, the greater the degree of difficulty of sintered products, sintering degree will be the same cycle, its ability to resist damage instead of variation, which are determined by the ceramic tile burning process.And thick in addition to more consumption of raw materials, ceramic tile to qualified sintering degree also need to consume more energy, it is not accord with a country are vigorously advocated by the "save energy, save resources, reduce emissions" national policies.TaoHangYe therefore, built to achieve sustainable development, low carbon development, ceramic tile thinning is the inevitable trend, called on all people in the industry to the social consumer advocacy "ceramic tile is not yue houyue good", "ceramic tile can be thinner", our sales staff, in particular, as a ceramic tile culture, consumers must to instill the notion of "thinning" ceramic tile and cognitive.

Second, the "white base ceramic tile is a high grade product"

Ceramic tile blank market, "the white the high-grade" has become a mainstream, investigate its reason, from the industry itself misleading to consumers.Trace s and ninety s, foreign high-grade ceramic tile products imported from Italy, Spain, is red billet, consumers are willing to pay high price to buy used, enjoying the high-end consumption.By the middle of the twentieth century, the domestic market gradually turned to white ceramic tile, also with "white" on the market for competitive advantage to suppress imports, against competitors, so that the consumer gradually formed the idea of "white ceramic tile billet is a high grade product" and cognition.

Has said that in front of the product itself belongs to the ceramic tile surface decoration materials, really play a role of decoration is ceramic tile surface, as long as the body's strength, bibulous rate, etc. Various performance meet the requirements of product standards, wrong layer and billet surface color effect, body is white, red, black and how, after completion of ceramic tile shop is stuck, who can see the color of the bottom slab layer.As a result, "ceramic tile body more white more high-grade" is in the industry since do we have committed iniquity, now want to change the white body of consumer consumption idea how difficult.

With the continuous decrease of white base of raw materials and dried up, as the industry of cleaner production, circular economy and policy for the comprehensive utilization of mine resources, ceramic tile products must jump out "white body", expand the scope of raw material used, make full use of sources such as red mud, inferior sand mud, turned red and grey, grey grey tile products, truly realizing the zero discharge waste ceramic tile.This calls for coordination and cooperation of industry, need to enterprise, government and industry associations to guide, from the standard formulation, policy propaganda and marketing for publicity, especially the enterprise sales force, as a culture, ceramic tile should be spread and promote the positive white grey, red and grey tile products.Layer at the same time, enterprises should be grey and surface decoration layer of product design, gradually improve the white base the grade of the product, gradual changes, "white body" complex of consumers.

Three,"ceramic tile industry without patent achievements"

Ceramic tile industry belongs to the traditional industry, high technology maturity, textbooks, periodicals, newspapers, magazines, papers and patents and other technical information is broad.The ceramic tile industry development of nearly 30 years, is introduced, the imitation and improve the ceramic tile of foreign technology and equipment and to grow up, imitate, improvement has become the habit of industry development, under this environment and conditions, has the proprietary technology innovation itself is not much, patent technology of original and protection value less.Existing applications, authorized patents are basically combination or local innovation, innovative narrow in the scope of protection.And crucially, industry perception of patent is vague, lacking patent knowledge, patent consciousness, therefore, the personnel is generally believed that "no patent achievements" ceramic tile industry.

According to the Chinese patent law, patent itself has the priority and the exclusive, for patent technology, who is the first application is belong to who, technology patent technology, it is difficult in general is to technical secret protection first, and then apply for patent protection, and only easy to imitate, Pierce a layer of paper can understand and imitation of patent technology, give priority to apply for patent protection, this is the rules of the game of the patent protection.At present, many industry bosses do not understand the rules of the game, in the event of violations, always start with invalid, litigation to fight back to his face, he refused to admit tort fact.

In the industry is not without patent results, such as ceramic Patent technology, institute of isostatic pressing roller of Europe god nuo rain flower stones Patent technology, lens hole stone patent technology, are novelty, creative outstanding patent technology, just under the current legal environment in China, the infringement of penalties is too small, the rights of the high cost and income is too low, lead to difficult to patent rights, rights of effect is not ideal, to give way in the industry believe that patents can't protect, does little to apply for a patent, to further think no patent "" ceramic tile industry.That I want to ask, we in the industry to apply for patents, licensing of patent or too little, still trying to do is invalid patent ceramic tile enterprises to apply for a patent, claimed to have how much patent, it is why I think, the industry needs to reflect on, industry associations and the government should patent order to rectify the ceramic tile industry, promote the industry and orderly development of intellectual property, build the atmosphere of mutual respect intellectual property rights, this can let orderly development, the sustainable development of the industry.

Four, "the appearance of the product design is design and color, texture match design"

Current industry generally divided the technical innovation and product design, technology innovation is a new technology, new materials, new equipment research and development innovation, and product design is the design and color of products, specifications, shape, texture match design originality.In fact, the "technological innovation is the core of the product design, product design is the embodiment of the implementation of" technology innovation, technology innovation and product design is a complete innovation together, there is no technical innovation and progress, product design changes can only stay in the original technology platform, unable to realize the unique creative design and value;With technology innovation, not to implement and design innovative products, the added value of technological innovation will not reflect, therefore, the technical innovation and product design cannot be separated.

Product design including the design of product appearance, product technology application of design, product design and product culture design, among them, the product appearance design contains the size, shape, surface effect, the respect such as design and color and texture match the design of the content;Product technical design includes material selection, formulation, technological process, production equipment, products, product function and performance testing method and standard, the product of intellectual property rights, and other aspects of the design;Product design includes the product application environment, decorative style, attentive matters for construction method, application and design;Product design includes the cultural philosophy and cultural propaganda, packaging, logo, trademark and theme promotion, etc.Therefore, the category of product design is very wide, wide, implicit requirements of technology innovation and ultimately comes down to the embodiment of the value.

Five, "ceramic tile product the thinner the better"

At present stage of development in the industry, ceramic tile thinning is the inevitable trend of industry development, accord with energy conservation, section of the source, emission reduction, low carbon macro policy, also conforms to the sustainable development of the industry demand, to reduce the production cost.But is not to say that the ceramic tile product the thinner, the better, the ceramic tile, good for sintering performance, reduces the energy consumption and resource consumption, product rupture modulus of substantial increase, but the damage intensity will drop, namely, its carrying capacity, ability to resist damage down, this is deadly.

Due to the ceramic tile product is too thin, its application environment demand is high, need more other auxiliary materials, which will result in demanding application conditions, application higher costs, energy consumption or carbon emissions increase.So, how much thinner to the most appropriate ceramic tile, "carbon footprint" thinking inspires us, need in the application of ceramic tile production, the whole life cycle cost, advantages and disadvantages of the analysis on the overall emissions, carbon and balance, find out the best thickness, and can't consider sheet in the production phase of the ceramic tile edge.So I think ceramic tile products, not the thinner the better, but the best thickness range, and the best thickness of different specification is different also.

Company Profile

• About us
• Certificate
• Capability
• Video&Photos

Customer Service

• Pre-sale Service
• After-sale Service
• FAQ
• Feedback

Product Details

• Packing
• Certificate
• Construction Method
• Project Case

Trade Term

• Payment
• Delivery

Contact Center

• Contact us
• Site Map
• Frieng Link
• Catalog Download