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According to the ministry of commerce on December 24, the latest data, the U.S. single-family home sales in November to 464000 buildings, fell 2.1%, rose 16.6% from a year.Current U.S. single-family home sales have two months in a row over the same period in 2008, sales in October to the highest level in the same period in 2008.
December 18, in addition, according to the U.S. department of commerce released the latest data of construction industry, housing construction permit up to America in November 1.007 million, up 7.9% from a year earlier, including single-family homes for 634000 pieces of multifamily units to 346000.
Construction of new homes in November for 1.091 million units, up 29.6% from a year earlier, the new single-family homes 727000, multifamily units 354000 units.Completed a total of 823000 sets of new homes in November, up 21.6% from a year earlier, including single-family homes for 596000 buildings, multifamily units for 221000 sets.
The U.S. housing boom ceramic tile markets were mixed
In recent months the U.S. housing market is influenced by loan interest rates to rise gradually reduced, performance is relatively strong, benefiting local ceramic tile. The development of the industry.According to the U.S.stone, ceramic tile distributors MS ray shah, President of the international introduction, "in the second half of the economic situation in the same way as in the first half of the year, such as employment rates, interest rates, stock market, housing industry are moving in the right direction, to promote the market demand, we often see the United States ceramic Industry has a big investment."
In the United States ceramic tile on the market this year, datai ceramic company is undoubtedly the most vigorous beneficiaries.As the housing market recovery, datai, with its strong brand influence in the builders, and through product innovation, strengthening the marketing strategy to promote its performance in the past 18 months.
Positive signals from the United States, however, the market gradually relax vigilance, did not make enterprises the main ceramic enterprises, local dealers are closely follow up the housing market, commercial real estate in the stability of the situation, the supply of loans, consumer confidence and energy prices.In response to the above challenges and uncertainties, some born article reprinted in production enterprises have taken measures to upgrade the factory production equipment, improve production efficiency.
As the Florida ceramic company marketing director Sean luona puts it, the ceramic tile market still faces many challenges, including how to improve consumer confidence, to consumer, buying products with higher prices."For a long time, everyone living in the worry, conservative, did not dare to have a big move."
It is understood that the rising cost of raw materials has been ceramics industry in the United States a kind of collective concern.G roseville ceramic company deputy chief executive mark SiNong said: "in response to the supply of raw materials, through our cooperation with TOTO, will waste recycling raw materials. This not only conforms to the environmental protection concept of sustainable development, also for us to reduce the external factors and the negative impact of the production activities of TOTO."It is reported, datai also has been seeking alternative resources."Abroad, other market changes in the inflation and interest rates lead to exchange rate change is bigger, affect our ability to formulate long-term import plan. At home, the general preferential tariff system cannot be renewed, led to the imported product price significantly higher."Ray shah said.
With the increase of ceramic tile requirements, competition is increasingly fierce.Since mid - 2012, the United States household Building materials stores to increase the sales of ceramic tile, further intensifying competition between ceramic tile retailer.Another trend is more and more of the rapid development of the ceramic Tile of retailers, such as has been the Liquidators, Tile Shop, etc., directly to consumers, the terminal's increasing influence, prompting focus on wholesale channels, engineering ceramic enterprises to further intensify engineering channel marketing.
Along with the increase in consumer demand for ceramic tile, marketers began to change strategy to direct docking consumers, especially enhance the media publicity, using virtual display, electronic manual, mobile phone applications provide a rich form of product information to attract consumers.
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