Ceramic tileIndustry development is inseparable from the word "innovation".The real estate industry has developed rapidly in the world in recent years, making the worldCeramic tileOf the development of production and consumption have been larger, due to the large number of breed of design and color is much, in China's ceramic tile products, good quality, high school low-grade products is complete, great choice and the price is appropriate, many countries and regions of the world very popular ceramic tile products in China, the proportion of China's ceramic tile in the international market expanding.China's real estate industry unprecedented development in recent years, closely around the ceramic tile is part of the property of building walls, ground huge market demand.

As China'sceramicProduction technology and the rapid development of technology, outstanding personalized products, ceramic tile market begin to high-end product development.Now China ceramic tile enterprises aim at high-end market, emphasize the adjustment of product structure and enhance product added value at the same time, also take into account the overall interests of the industry, through the efforts to improve product technology content, increase the independent innovation, cultivate independent brands, realize sustainable development.Regarding our thinking and summarized the current situation of domestic ceramic tile industry, put forward the concept of industry needs to change.

A, "ceramic tile is really heavy"

For a long time, the competition on the market for "thick" competitive advantage against rival, coupled with a "more is better" of the traditional thinking, that it is widely believed that "ceramic tile is heavy enough, just really, just not cut corners".Actually, ceramic tile products belong to surface decoration materials, is artistic, decorative and surface protective industrial products, mainly people really use its surface decorative effect, as long as its failure strength and bearing capacity of the actual use requirement, can give full play to use ceramic tile products.

Ceramic tile is relative to theNatural stone, which has high strength, light weight, ageing resistance, corrosion resistance, good consistency of design and color and other aspects of advantages, is due to its high temperature firing, the same capacity is much higher than the thickness of the ceramic tile to resist damagestoneAnd ceramic tile products sintering degree, the better, the higher the ability to resist damage, this is the prominence of ceramic tile is different from the natural stone material, also do not need to "sense" of natural stone.

Besides, the thicker the ceramic tile, the greater the degree of difficulty of sintered products, sintering degree will be the same cycle, its ability to resist damage instead of variation, which are determined by the ceramic tile burning process.And thick in addition to more consumption of raw materials, ceramic tile to qualified sintering degree also need to consume more energy, it is not accord with a country are vigorously advocated by the "save energy, save resources, reduce emissions" national policies.TaoHangYe therefore, built to achieve sustainable development, low carbon development, ceramic tile thinning is the inevitable trend, called on all people in the industry to the social consumer advocacy "ceramic tile is not yue houyue good", "ceramic tile can be thinner", our sales staff, in particular, as a ceramic tile culture, consumers must to instill the notion of "thinning" ceramic tile and cognitive.

Second, the "white base ceramic tile is a high grade product"

Ceramic tile blank market, "the white the high-grade" has become a mainstream, investigate its reason, from the industry itself misleading to consumers.Trace s and ninety s, foreign high-grade ceramic tile products imported from Italy, Spain, is red billet, consumers are willing to pay high price to buy used, enjoying the high-end consumption.By the middle of the twentieth century, the domestic market gradually turned to white ceramic tile, also with "white" on the market for competitive advantage to suppress imports, against competitors, so that the consumer gradually formed the idea of "white ceramic tile billet is a high grade product" and cognition.

Has said that in front of the product itself belongs to the ceramic tile surface decoration materials, really play a role of decoration is ceramic tile surface, as long as the body's strength, bibulous rate, etc. Various performance meet the requirements of product standards, wrong layer and billet surface color effect, body is white, red, black and how, after completion of ceramic tile shop is stuck, who can see the color of the bottom slab layer.As a result, "ceramic tile body more white more high-grade" is in the industry since do we have committed iniquity, now want to change the white body of consumer consumption idea how difficult.

With the continuous decrease of white base of raw materials and dried up, as the industry of cleaner production, circular economy and policy for the comprehensive utilization of mine resources, ceramic tile products must jump out "white body", expand the scope of raw material used, make full use of sources such as red mud, inferior sand mud, turned red and grey, grey grey tile products, truly realizing the zero discharge waste ceramic tile.

This calls for coordination and cooperation of industry, need to enterprise, government and industry associations to guide, from the standard formulation, policy propaganda and marketing for publicity, especially the enterprise sales force, as a culture, ceramic tile should be spread and promote the positive white grey, red and grey tile products.Layer at the same time, enterprises should be grey and surface decoration layer of product design, gradually improve the white base the grade of the product, gradual changes, "white body" complex of consumers.

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