In recent years, with the development of the real estate market, and make increasing the amount of room,Ceramic tileIndustry also get rapid development.Ceramic tileWater repellency, permeability is strong, light weight and other performance advantages, the security advantages of soft porcelain technology, style and color decorative pattern such as a variety of expressive force and construction advantages, environmental advantages make it become the indispensable part in decorating, ceramic tile is the love of consumers.
Recently, the reporter tohouseholdCity, building materials center and decorative city such as ceramic tile and a number of stores to visit.According to the small make up survey found nine are building materials, ceramic tile industry is very popular now, because of many brand, competition is intense, vicious competition., coupled with rising raw material costs increase, some businesses dropped prices, confusing, consumer is deceived, buy things to serious quality problems, resulting in ceramic tile industry were not trust, losing customers.This troubled ceramic tile industry not only let the consumer complaints, also let a lot of people in the industry have a headache.As a result, the reporter interviewed several ceramic tile brand sales manager, see how they face the problem to solve, what specific measures?
Vicious competition is filled
Tasted the rise of the real estate market, make ceramic tile industry, so the high threshold of the industry there have sprung up many ceramic tile ceramic tile industry brand.Abundant fine decoration city in the United States there are many like datang hesheng, Nobel, now lang, Europe god nuo, gold Asia, hongyu...Brands at home and abroad.Brand is various, lead to the excessive expansion of the market, causing the malignant competition between brands, some businesses with price discounts to improve their advantage in the business.Ceramic tile market present situation analysis of vicious competition is filled
Many consumers like to stroll in the promotion or discount, into the shop, will ask you can't discount, discount for a long time, have what activities.Consumers always want to buy cheap and good quality products, but it is hard to the best of both worlds.Head of Nobel ceramic tile to reflect.Reporter in the interview also observed that in the ceramic tile of specifications for 800800, the cheaper the unit price is in commonly 100-100 yuan between, the medium of the unit price is in commonly 300-500 yuan between, some expensive the unit price of ceramic tile can be as high as several thousand yuan.Cheap natural popular, but some quality is not guaranteed.Ceramic tile market present situation analysis of vicious competition is filled
Facing some merchant's price temptation, malignant competition, many businesses have also begun to improve from its services and features, play card, TeSePai FuWuPai, innovation.Like datang hesheng ceramic tile has a series of services, they can measure specifically for you to come, can also according to your decorate a style to choose a suitable for your ceramic tile.They also have their own store treasure.The dragon robe jade series of Chinese red is our store treasure, this is called "drawing" course of ceramic tile ceramic tile also is our characteristics.Datang hesheng horse manager said.A named Nobel ceramic tileThe carpetBrick tiles is also very distinctive, this kind of brick on the visual look and carpet are very much alike.Besides TeSePai gold yanzhou is played the innovation brand ceramic tile, they study the third generation of ceramic tile using inkjet.All of these characteristics and innovation for their won quite a number of consumers.
The personage inside course of study points out, merchants pay more attention to product service, quality, innovation is a wonderful phenomenon, is the ceramic tile industry reinvigorated the option, the launch of a new means to promote the market order to develop in the direction of better and more stable, but it needs a long transition time, can achieve good effect.
Ceramic tileIndustry is profiteering?
A"Ceramic tileProfits so sweet!"Posts, according to the ceramic tile factory price and sale price is far, there is a big profits space. It wrote, integrated multiple people familiar with the fact, the cost price in the market price of ceramic tile of 10% to 30%. Post a net, attract many attention.
Post: stores the price can reach 8 times the cost price
So ceramic tile market profiteering?What factors about ceramic tile price recently, the reporter visited the major decoration materials sales and consulting the related people in the industry.Reporter understanding, found that at present, the good and evil people mixed up the market, some companies into sales, regardless of the quality, only do promotion, do not do research and development;In addition, designers, and ceramic tile distributors of domestic outfit company to reach an agreement, kickbacks, also pushed up prices ceramic tile.
Some netizens wrote, pay attention to research and development and design of big brands generally high cost, but also has a get rich quick of so-called "big brands" and have no own design research and development, just rely on a large number of promotional fry up prices, promotion fee is included in the cost.
With a piece of the ceramic tile of the factory cost price 120 yuan, for example, the ceramic tile factory price is 200 yuan, and the dealer agent cost is about 100 yuan, the comprehensive cost price is 300 yuan, ultimately stores sold for 1000 yuan.
Ceramic tile production raw material is relatively low, also is the common clay,Quartz sand, glaze etc., all kinds of raw material for its brand, big brands of equipment better, but the main difference lies in the design, process and technology research and development.Among such a big profits, who ended up in the pocket ς
The analysis of the posts attract many attention.Netizen "Zhu Junjie 1983" says he is inceramicFactory engineer, he introduces, a 60 cm * 60 cmPolishing brickThe cost price of only 12 yuan,Archaize brickIs about $30 to 50 yuan.
Some netizens complained, he is decorated amateur, I did not understand to stores discern ceramic tile stand or fall, when decorate result buy polishing brick is 180 yuan a piece, is this the price is not high in the stores.
Merchants visit: there are more than thirty percent gross margin to fifty percent
Reporter recently visited the huizhou three-ring decoration city, jiangbei boutique, shuikou ceramic tile ceramic tile stores found, such as different brands of ceramic tile, although the quality is similar, but the price difference is bigger.
Reporter walked into a tile shop with consumer identity.Reporters saw a 80 cm by 80 cm ceramic tile, price 168 yuan.The store sales personnel introduces, this ceramic tile can be 5 discount sales, but the supply is tight;If the cargo is urgent, can consider another brand ceramic tile of the same quality, the price on each can be cheap 30 yuan.
Although, according to the sales staff to sell the price is cheaper, but the quality difference is not big, because the two brands belong to the same factory.
According to the sales staff, a lot of friendsCeramic tileThe manufacturer will be produced at the same time a few brandsCeramic tileBetween different brand, in fact, the quality is similar, but different price.Reporter the scene to see the quality of ceramic tile, the price will have a difference of 20 yuan to 400 yuan.
In addition, many ceramic tile merchants to attract customers, gives preferential information, looks very attractive: "the full 1000 400", "shopping polite", "fifty percent discount", "a yuan brick", etc.
YanXiaoBo of the personage inside course of study thinks, "a piece of ceramic tile is a fifty percent discount, ordinary citizens can feel is very favourable. But in fact, fifty percent sold to you, businesses still have more than 30% of the gross profit."Even through the layers of a discount,ceramicStill maintain a certain profit space, merchants can't do business at a loss.
Industry: is there a designer ChiHuiKou as high as fifty percent turnover
How much is a square meters of ceramic tile factory price?The personage inside course of study, is also a square meters of ceramic tile, material and production process is different, the price difference is very big also, some manufacturer price hundred yuan per square meter, some manufacturer for only 10 yuan per square meter, with the brand, technology, labor, transportation cost have relations, "the profit space of ceramic tile can be up to four times the cost of production."
What factors have pushed up the sales price of ceramic tile?
Reporter discovery, in a small ceramic tile sales outlets, the price compared with specialty stores, such as decorative city, ceramic tile, is much cheaper.
"We are here in a suburb, rent the shop will be relatively cheaper, the price is relatively lower."In shuikou ceramic tile business for five years, said Mr. Zhang shop rent, utilities, the cost will be counted in the cost such as freight, artificial, eventually passed on to consumers.Some big stores all sorts of costs are relatively high, the price has a rising tide lifts all boats.
In addition, the personage inside course of study, Mr Tsang said in decoration industry, adornment material price difference, one reason is that vendors will give designers must kickbacks to guide "fees", this also lead to higher prices.
Reporter has also received complaints on this.Have the owners reflect because of don't understand the building materials, when decorating a house to buy materials are all listening to outfit stylist, the other party to take her to a one-time purchase 10000 yuan of decorative materials, building materials market find out later, just know oneself buy materials is higher than the market price of nearly 2000 yuan, then just understand, primed building materials dealer to give rebate to our designer.
An unnamed building materials dealer tells a reporter, because of the particularity of the construction industry, decorate owner is mostly building materials industry "outsiders", when the choose and buy material, decorate owner listens to domestic outfit company stylist proposal, the building materials industry has formed a "hidden rules" : as long as the stylist and owner to buy building materials together, store owners will give an outfit company or designer kickbacks, for the cost of a rebate nature also calculate on the owner.
The reporter understands, the businessman to domestic outfit company or designer commission recently more and more high, usually turnover amount of 20% to 30%, some even as high as 40% to 50%.Decorate in the hidden rules of the industry, the owners pay in the rebate.The designer ChiHuiKou this kind of phenomenon, many consumers said anathema but very helpless.