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Now in my countryCeramic tileIndustry status quo thinking and summary, found that industry needs to change the three concepts.
First, the "white baseCeramic tileIs a high grade product"
Ceramic tile blank market, "the white the high-grade" has become a mainstream, investigate its reason, from the industry itself misleading to consumers.Trace s and ninety s, foreign high-grade ceramic tile products imported from Italy, Spain, is red billet, consumers are willing to pay high price to buy used, enjoying the high-end consumption.By the middle of the twentieth century, the domestic market gradually turned to white ceramic tile, also with "white" on the market for competitive advantage to suppress imports, against competitors, so that the consumer gradually formed the idea of "white ceramic tile billet is a high grade product" and cognition.
Has said that in front of the product itself belongs to the ceramic tile surface decoration materials, really play a role of decoration is ceramic tile surface, as long as the body's strength, bibulous rate, etc. Various performance meet the requirements of product standards, wrong layer and billet surface color effect, body is white, red, black and how, after completion of ceramic tile shop is stuck, who can see the color of the bottom slab layer.As a result, "ceramic tile body more white more high-grade" is in the industry since do we have committed iniquity, now want to change the white body of consumer consumption idea how difficult.
With the continuous decrease of white base of raw materials and dried up, as the industry of cleaner production, circular economy and policy for the comprehensive utilization of mine resources, ceramic tile products must jump out "white body", expand the scope of raw material used, make full use of sources such as red mud, inferior sand mud, turned red and grey, grey grey tile products, truly realizing the zero discharge waste ceramic tile.Nine network is building materials make up think it calls for coordination and cooperation of industry, need to enterprise, government and industry associations to guide, from the standard formulation, policy propaganda and marketing for publicity, especially the enterprise sales force, as a culture, ceramic tile should be spread and promote the positive white grey, red and grey tile products.Layer at the same time, enterprises should be grey and surface decoration layer of product design, gradually improve the white base the grade of the product, gradual changes, "white body" complex of consumers.
The second, "ceramic tile is really heavy"
For a long time, the competition on the market for "thick" competitive advantage against rival, coupled with a "more is better" of the traditional thinking, that it is widely believed that "ceramic tile is heavy enough, just really, just not cut corners".Actually, ceramic tile products belong to surface decoration materials, is artistic, decorative and surface protective industrial products, mainly people really use its surface decorative effect, as long as its failure strength and bearing capacity of the actual use requirement, can give full play to use ceramic tile products.
Ceramic tile is relative to theNatural stone, which has high strength, light weight, ageing resistance, corrosion resistance, good consistency of design and color and other aspects of advantages, is due to its high temperature firing, the same capacity is much higher than the thickness of the ceramic tile to resist damagestoneAnd ceramic tile products sintering degree, the better, the higher the ability to resist damage, this is the prominence of ceramic tile is different from the natural stone material, also do not need to "sense" of natural stone.Besides, the thicker the ceramic tile, the greater the degree of difficulty of sintered products, sintering degree will be the same cycle, its ability to resist damage instead of variation, which are determined by the ceramic tile burning process.
And thick in addition to more consumption of raw materials, ceramic tile to qualified sintering degree also need to consume more energy, it is not accord with a country are vigorously advocated by the "save energy, save resources, reduce emissions" national policies.TaoHangYe therefore, built to achieve sustainable development, low carbon development, ceramic tile thinning is the inevitable trend, called on all people in the industry to the social consumer advocacy "ceramic tile is not yue houyue good", "ceramic tile can be thinner", our sales staff, in particular, as a ceramic tile culture, consumers must to instill the notion of "thinning" ceramic tile and cognitive.
World real estate industry has developed rapidly in recent years, to ensure that the production and consumption of ceramic tile got greater development, due to the large number of breed of design and color is much, in China's ceramic tile products, good quality, high school low-grade products is complete, great choice and the price is appropriate, many countries and regions of the world very popular ceramic tile products in China, the proportion of China's ceramic tile in the international market expanding.China's real estate industry unprecedented development in recent years, closely around the ceramic tile is part of the property of building walls, ground huge market demand.
Third, the appearance of the "product design is design and color, texture match design"
Current industry generally divided the technical innovation and product design, technology innovation is a new technology, new materials, new equipment research and development innovation, and product design is the design and color of products, specifications, shape, texture match design originality.In fact, the "technological innovation is the core of the product design, product design is the embodiment of the implementation of" technology innovation, technology innovation and product design is a complete innovation together, there is no technical innovation and progress, product design changes can only stay in the original technology platform, unable to realize the unique creative design and value;With technology innovation, not to implement and design innovative products, the added value of technological innovation will not reflect, therefore, the technical innovation and product design cannot be separated.
Product design including the design of product appearance, product technology application of design, product design and product culture design, among them, the product appearance design contains the size, shape, surface effect, the respect such as design and color and texture match the design of the content;Product technical design includes material selection, formulation, technological process, production equipment, products, product function and performance testing method and standard, the product of intellectual property rights, and other aspects of the design;Product design includes the product application environment, decorative style, attentive matters for construction method, application and design;Product design includes the cultural philosophy and cultural propaganda, packaging, logo, trademark and theme promotion, etc.Therefore, the category of product design is very wide, wide, implicit requirements of technology innovation and ultimately comes down to the embodiment of the value.
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