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E-commerce will play an important role in the building materials home float subsequently
Recently, a website said China's top ten industries will now bankruptcies, building materialsHousehold industryOn the list.The rumour has something to do with the past two yearsHousehold building materials industryThe shutters of tide caused panic.
To this, many industry experts retort, China building materials circulation association executive vice President and secretary general of the qin dynasty in astrology, also said will bankruptcy is purely sensational household building materials industry, the industry is facingTransformation and upgradingInstead of bankruptcy.At the same time, in the future,The electronic commerceIn home building materials float subsequently may play an important role.
The shutters tide caused panic
In the middle of September, 2012, U.S. chain giant, the world's largest building materials supermarket home depot closed all large in ChinaHome improvementRetail stores;Similarly, since last year, Beijing xinglong furniture city, Jin Kaili DE furniture stores, Orient home LiShuiQiao shop, b&q bridge north shop, unexpectedly the home of the cable shop have been struggling, or closed, or withdraw a move.
In early 2013, for the nation's largest local brands --Oriental home building materials supermarketAlso in freefall, Beijing five stores all closed, its headquarters also filed for bankruptcy.
Recently, the British b&q will China stores from the peak of more than 60 reduced to 40 or so...
Signs to confirm the domestic household building materials industry is no small impact.
In fact, under the influence of real estate regulation and control in recent years, household building materials industry has been in the doldrums.It is understood that in the first half of this year more than building materials in the whole countryFurniture store, the total sales of 519.6 billion yuan, down 6.19% year-on-year.This is the third consecutive year appeared in the first half of the drop in sales.
Look at the previous two years sales throughout the year, more than 2012 national scale building materials furniture store sales compared to 1.278192 trillion fell by 2.46% in 2011, this year's situation also is not very optimistic."Although it is a few months before sales, slightly better than last year, but from the overall sales this year than last year."Qin of theory.
Since last year, the whole building materials household industry faces great difficulties, "put up the shutters tide", the opening of new stores called rent phenomenon is widespread discontent, and building materialsHousehold enterprisesAlso have to make a living.
Instead of bankruptcy to upgrade
Bankruptcy rumors for industry, qin in astrology, said, as long as someone is building materials in household.Although the situation is not good, but it doesn't mean the household building materials industry will go bankrupt, it is a bit scary.Bankruptcy is impossible in the short term, long term that should be the transformation and upgrading.
Home depot, Oriental home, b&q industry leader recent controversy, this had to cause the thinking of retail formats.Actually not only the foreign business model is not suitable for our country the status quo of the current lease type of stores in China, "one-stop shopping" is also tested.
Is no specific data to prove, but a variety of phenomena shows that due to the building
materialsHousehold industryTen years of rapid expansion, was already a surplus stores, and vicious competition situation, parts of the city building materialsFurniture storeArea of square meters number has reached half or more of the population.At the same time as theThe electronic commerceThe impact of household stores rely on green fees can be absolute returns time has gone.
Qin in astrology, said building materials furniture store formats will be changed, but does not mean that the industry's bankruptcy.For the part of the enterprise bankruptcy is, mainly is the mismanagement, do not resist change of enterprise, and can't rise to the height of the bankruptcy industry.
so Transformation and upgradingIs the building materialsHousehold enterprisesThe only way.Many companies to develop new business models, such as the red star us triumphant dragon company is no longer a pure manufacturers to rental stores, but rely on their own brand began to do commercial real estate.At the same time, in the face of the momentum of development of e-commerce in full swing in recent years, the home also float subsequently open a wave "shock wave", merchants began to try a lot of traditional household sells on the waterline.
Electronic commerce is imperative
forHousehold building materials industryOn the electronic commerce development, the personage inside course of study, but the qin dynasty in astrology, said now who is to say that kind of pattern will be successful or unsuccessful, with the improvement of building materials furniture parts standardization, e-commerce is overwhelming, as household enterprises should be adapt to the trend, not to stop development.
Have to admit that the rise of e-commerce to a tremendous impact on the traditional building materials furniture store.The most representative is the electronic commerce during the period of last year's "11", the electricity onHome improvementIndustry status in ascension.Related survey data shows that the same day, advocate the overall volume of domestic outfit to break 3.1 billion yuan.Cat QuanYou furniture is day sales over one hundred million yuan, one of the three businesses in household electricity sales record.And in the run-up to this year's "11", another round of business war imminent.
According to figures released by the China electronic commerce research center in recent years,
According to the sales of building materials household electricity total than more and more high, and growth is increasing.In 2009, decorate household building materials kind of e-commerce sales of about 17.67 billion yuan, accounting for 2.5% of the whole decorate household building materials industry;In 2010, sales increased to 2010 yuan, accounting for more than 2.9%;In 2011, the number is 28.2 billion yuan, accounting for more than increase to around 4%;Has reached 70 billion yuan, 2012, sales of building materials household hot industry online transactions.More experts predict that within five years, there will be 40% complete online retail sales in the industry.
Qin of study also points out that the standardization of building materials household including the form of standardization and standardization of components, it is the key to the development of electronic commerce.Current level is low, the standardization of building materials household may in the short term, the role of e-commerce is not so prominent, however, along with the progress of technology, such as logistics, building materials enterprises will gradually adapt to the household.
In addition, he also mentioned that the current many e-commerce unsuccessful case does not prove that e-commerce is not suitable for building materials household, but building materials household electronic commerce development also needs a person with a subversive ideas out of previously thought to run the electronic commerce, which would be more conducive to industrial development.
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