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Brick of pottery and porcelain popular 2013 and development trend analysis
From abroad ceramic exhibition to see the ceramic popular trend, the enterprise's new product focuses on the research and development of varieties, the collocation of color, sense of innovation, the change of specifications, application and composition.Design thinking is rigorous, personality and differentiation.They can reflect deep level and the leading products of inside information, the direction of the wind by the design leads the world ceramic industry.
Abroad almost every company has its own design concept and design style, reflect the strong differentiation in products, between different enterprises, products are rarely the same.Material abroad don't have too much limitation, porcelain, ceramic, andglass, various specifications, color colorful, new products emerge in endlessly, the product of culture and art atmosphere is more and more strong.
2013Brick of pottery and porcelainPopular and development trend analysis
Varieties of Chinese ceramic enterprises, both in product design and development, is mostly the be fond of according to owner, imitation according to market popular product of design and color with simple design, too much attention to the product itself and the market sales, and ignores the fact that the soul of the product design and independent innovation, to a certain extent, kill the imagination of the designers, the only simple imitation and plagiarism.Such products, and homogeneity between serious, too, have seen the first don't want to look at the second home.Does not have its own design concept, to catch up with Italy, Spain ceramic powers will always be empty talk.We are so big a civilization, modern China, domestic companies actually has more historical and cultural advantages, don't always go to learn, through their connotation, its fine things to design, through national characteristics, Chinese characteristics for ceramic tile adding value.
Is worthy of praise, and see the domestic ceramics have been used in the "break up restructuring" the composition of thinking, add more fashionable element, make consumers according to their own needs and preferences, undertake personalized combination of geometric shapes.It is said that this kind of shape from a single to "break up restructuring", is a new revolution of domestic ceramic industry.
As we all know the originalPolishing brickPart, due to the call of the energy saving and emission reduction has been included in the team that was eliminated other slowlyGlazed tile, archaize brick gradually dominate the market.Ceramic tile design direction still fashionable avant-courier, nostalgic restoring ancient ways, and natural ecological direction development.Wood in large size, cabinet panels show this year is still colour, faucet popular mashup wind.
These two years the popularity of glazed tile to tile free shop with the new position.The brick wall to an organic whole, consumers don't have to completely distinguish the concept of wall brick, floor tile, the same material can be follow one's inclinations and freight.In addition to the regular square, rectangle ceramic tile, stores and hexagonal tiles and leaf shape, etc.Consumers can use different specifications of ceramic tile and tie-in combination, spread out on the ground of individuation composition.In recent years, the shop is stuck of ceramic tile design more freedom and break the inherent rules, such as a new high quality brick shop is stuck on the wall, to that of the ground to form one integrated mass of harmony and comfort, but cost than ordinary wall brick.
Can be seen from the exhibition in recent years,Ceramic tileIs exhibiting several big trends.One is thatImitation woodMaterial.Copy is very realistic color, texture, and inside the space atmosphere manifests the wood grain brick and wall, external wall,MosaicThe collocation and application of performance are an integral part of the space.2 it is imitationstone.imitationThe marble, imitation granite, now do is seemingly god also seems to reflect from stone more stone noble temperament.Third, the imitation leather.Mainly is imitation leather, overseas has from the show to the very realistic, let you feel the floor is a piece of cowhide floor, this is a highly personalized popular products.Four is imitation silk.Inferior smooth silk, in particular, in the bedroom, there is the effect of the wallpaper.Five is the imitation of metal.
Foreign imitation metal glaze ceramic tile also has from the showman began to transition to the market marketing, in the market has started to mass production application.With the rapid depletion of natural resources, the metal glaze ceramic tile market demand will increase, but the domestic enterprises must not blindly follow suit.To learn the somebody else is doing fine, in the correct design concept to guide, to economy in this area.Moreover Mosaic is also a characteristic and bright spot, with Mosaic is the most adept at some ads and posters, and some landmark building logo, so widely used.
Now, new building materials furniture market to be bestowed favor on newly.New energy-saving building materials mainly include the new wall materials, chemical building materials, new type thermal insulation materials, building decoration materials."The development of new building materials industry can reduce energy consumption, reducing the traditional construction waste production. This is the only way for development of low-carbon technologies, energy conservation and emissions reduction".
New building materials, the latest hot is thin porcelain plate.Recently in foshan area, according to foshan portal building materials the longest, the most wide, the "green" city tunnel opened to traffic, tunnel surveying for energy conservation and environmental protection new type of plate, ceramic plate.Ceramic plate in construction period is short, application technology and efficient installation, light, big, bright colours, performance, quality optimal characteristics so as to obtain the broad masses of the people.At the same time is also considered the foshan ceramics industry base characteristics of an important embodiment.As the forefront of the ceramic industry products, as a new material, new ceramic plate, its application also means in the tunnel engineering decoration, curtain wall and other high-end market to gain a foothold, it with enamel steel, cement and so on have started to compete, then it will turn into more engineering, such as subway and so on, all at the same time is also very suitable for application in household environment.Ceramic plate from the concept of "product" has become a hot product, become a new growth point of enterprise, to the building materials enterprises and industry transformation and upgrading of far-reaching significance."30 years ago is ceramic tile, 30 years later is a porcelain plate", brick present a strong trend of thin shape, and is regarded as China's building ceramic industry "ten years" brewing technology revolution, the thickness of architectural pottery unit from the "cm" down to "mm".In the thinning agitation, some far-sighted enterprises walk in the forefront.
Reduction is a trend in the field of product marketing.Channels, terminals, brand building, expanding marketing networks continue to be the key to building ceramic products sales.The personage inside course of study, as built TaoHangYe excess production capacity, the development of high-end products, improve product added value and profit by the brand force, has become many ceramic enterprises have to face the reality.
The development of ceramic stores from all over the country, the higher the brand value, sell quality more strong, the service more perfect, the comparative advantage is more obvious, its comprehensive competitiveness is stronger also.Service, chaining, and brand has become a development trend in today's markets.
In addition, the future there will be many ceramic enterprises to look for the breakthrough of e-commerce.Although the online sales of ceramic industry is still at the run-up, but once the climate will become a revolutionary power of traditional ceramic building materials channel.For industry enterprises in the environment, whether the brand, the role of personalized differentiation, or the role of network and terminal one, quite worth studying.
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