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Flooring industry prices at brand development is a trend in the past
In the floor Industry development today, with the improvement of people's income level, consumers are no longer constrained by the floor price, brand floor after-sale service is becoming more and more to occupy important position in the consumers' mind.
"Price war" thankless
Price war is no longer consumers, according to the survey, when choosing the floor, 58.97% of respondents preferred "affordable", choose "after-sales service" is the ratio of 16.67%, "fashion design" (10.26%), "big brands" accounted for 14.1%.Can be seen from the above data, the floor market long-term low-level competition and price competition, to form the floor consumer market price guide.Although low prices tend to be more easy to get some customers, but the workshop floor product quality often attract many consumers.Many netizens have comments on the site, the uncertainty of floor workshop has brought a lot of consumers don't trust.Many consumers in choosing the low price, often at the expense of his should get service, also can't enjoy high quality floor products bring joy of life.
Some think, head of the workshop floor by floor especially easy to cause disputes, it is difficult to be solved and contradiction.Whether the floor quality or is the overall design is difficult to meet the current consumer pursuit of floor product quality.From the perspective of the development of long-term, the benign development of the market "price war" against the floor, and brand the market potential of the floor is going to be a huge growth space.
Flooring industry prices at brand development is a trend in the past
Brand floor power expansion
Facing the fierce competition of price war, experts don't think the brand core competitiveness of the floor price, real brand floor mainly seeks to service, design, concept, humanistic harmonious home life.Many floor enterprise in gradually grope walked out of his way, and get more and more recognition of consumers.Although the floor small workshops have been competing for the edge in the market, in the form of "price war" but the brand has become a mainstream consumer market floor is an indisputable fact.
There are a lot of floor enterprise in order to consolidate their own strong brand position, increase the camppinEfforts, in the hardware terminal channels construction, layout, construction, soft terminal construction, team construction, and supervision and evaluation system, etc, multi-pronged, build a comprehensive strength of enterprises.Facing the good market prospects, many household industry insiders are optimistic attitude.Floor brand value cannot be price factors.its brand floor enterprise to grasp the pulse of the market, innovation management, to win better market opportunities.
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