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Household telephone marketing of telephone marketing has become a kind of harassment
in Beijing fengtai ms yue recently received some frequentlyDomestic outfit companyAnd building materials business calls and text messages, to introduce her to all kinds of preferential promotional activities, let her feel troubled.In recent years,Telephone marketingHas started to becomehouseholdIndustry an important marketing tool.For businesses, it is really a kind of low input and high yieldmarketing, but forconsumersFor out of control telephone marketing has become a kind of harassment.
Businessman: cost-effective way of marketing
In marketing, telephone marketing refers to using the telephone, to implement planned, organized and efficient and expanding customer base, improve customer satisfaction, maintain old customer and market behavior.As theinformationThe development of communication technology, telephone marketing has become an important means of marketing, many industries, one of which is the float subsequently.
"Our company has never advertise, depends on the telephone marketing for clients."Green house fair in Beijing, & decoration designer told reporters.The reporter understands, the telephone marketing's fans are small household limited company.Spell power, they spell big brand companies, however, there is no high advertising budget or activities.Spell the price, they spell "assorted", however, cannot be won with ultra-low prices.For these companies, the telephone marketing costs are relatively cheap, a consumer information, plus a few phones and some phone salesman, can sit in the house business.
However, less and less space in the market today, some powerful brand household enterprise also began to gradually strengthen the telemarketing.According to cheng, deputy general manager liu outside, in the "blasting marketing" of the past, their telephone marketing team has played a very important role., she thinks, the telephone marketing object is consumers intend to buy more, this way can not only provides consumers with promotions, docking and make business directly with the target customers, kill two birds with one stone.
Consumer: marketing is stale
Fudan university, said professor Gu Xiaoming successful telephone marketing should make both sides can realize the value of the telephone marketing.However, this is just an ideal state."Since around after furniture fair, I have frequently received sales calls."Ms chow told reporters, "I really want to pack the house, but the bombing type of sales calls and text messages let me very upset."
Like ms yue harassed by telephone marketing of consumers.In less than a week, he just got a new key of fangshan district will receive five or six domestic outfit company's marketing call, to introduce him to their village group activities.Recently, "I clearly tell them on the phone, not decorate demand, but they still give me a call, send spam messages, let me be."Mr. He is still very angry about this matter.
So it seems, for telephone marketing, many consumers are not ungrateful.Beijing household market association, said Mr Liu, deputy secretary-general of branch of marketing will be moved forward, although now household industry by the shopkeeper into the hong merchants, but this method of preconceived "non-mainstream" is still in the way of marketing, although reduced marketing costs, but not necessarily can get consumer recognition, if control is not good, and even becomes a kind of harassment.
Lawyer:Telephone marketingDon't step on the red line
Then, the businessman is how to obtainconsumersinformation?According to reporter understanding, some consumer has been left in the advisory businesses where personal information, such as ms yue recalls: "get on the InternethouseholdExpo tickets need to fill out a phone number, then with a phone number to the ticket at the scene, maybe those businesses because it know my phone number."The reporter was in investigations of longfeng home, in a store called" jindal "leave a contact way, on Friday he received a call from the company, told reporters at the weekend, the brand has a sales promotion activity.
In addition, some companies will spend money on consumer information.aDomestic outfit companyMarketing manager wang told reporters that this industry has become a kind of hidden rules in home outfit, almost every company will have a large proportion of the purchase of consumer information budget.
However chi with lawyer at cloud hubei, said at the beginning of enterprise through illegal means to get the consumer information, and then in a variety of ways to harassment, this also is to consumer privacy infringement, or even suspected of illegal.He pointed out that the criminal law amendment (7) have been added for infringement of citizens' personal information crime, including sale or illegally provide citizens personal information crime and the crime of illegal for citizens' personal information.
He advised consumers, such as telephone harassment, it is best to preserve evidence to industry regulators rights complaints.At the same time, pay attention to protect the privacy of the phone in some contracts, for example, can be on additional personal information confidential terms, to restrain the other sell their information behavior.At the same time, the reporter also warns customer, can install phone call firewall Settings, such as filter some strange calls, to avoid the repeated harassment.
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