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Ceramic industry take road of the electricity marketing war war"
Electrity Age,all based on electronic commerce platform,Innovative applications to let more and more traditional industry enterprises saw in sales channel development, precisionmarketing, brand building, the application value of word-of-mouth spread, etc.With the traditional offlinemarketThe difference is that although both sudden electric business platform for online market,The development of Quickly, but its advantage is obvious.By electric business platform convenient user can quickly screen out the high quality, cheap price of favorite products, leave out the trouble by running offline market procurement, and it also makesCeramic industryExperts Gao Zhijiang see opportunities faced by the industry.
Although companies firmly believe that more traditional off-line market is still play in China's ceramic industry, but the development trend of electricity for many entrepreneurs realize prescient, and actively engaged in the electric business platform, a new field.Ceramic industry onto the road of electricity is imperative, will also pay attention to the development of offline market, we should try to be offline and online synchronous development.
TaoHangYe built in China, in addition has become a "climate" of a few so-called "famous brand", the building materials market is just a pile of "island", stragglers, be the king ", "marketing as the main tactics on the basis of a price tag.Ceramic, low-grade market space no leadership in the market, has not yet formed the leadership brand occupies a large share of the market situation;Large, medium and low-grade market demand is "feed", ceramic market, who decides?The implementation of brand strategy, which is urgent to national building ceramic production enterprise.Introducing marketing actual combat experience, from all walks of life to implement the strategy of comprehensive brand management, become a cross-century measure of the success or failure of the enterprise scale.And into the electric business platform will lead PinPaiZhan full-blown, the development of the brand will also online success of it.
Gao Zhijiang said that marketing has become the flagship of the enterprise development.Similarly, ceramic building materials industry needs the real marketing.Manufacturers in pay attention to product quality, variety, design and color at the same time, should be inconsumersTruly, truly, demand as the guidance, to consumers, for consumers, for the market to shape a kind of service mode, to shape the corporate image and make unremitting efforts.Into online marketing mode, is bound to develop new markets, creating a new scale, to win customers at the same time, the enterprise will improve visibility and reputation, enterprises gradually expand market share, brand recognition of the enterprise.To complete this process must pay hard work, with foresight large marketing concept in marketing practice.
Ceramics, a ceramic industry competition is intense, but in the face of market, the "big cake", as long as know the market demand, our strategic direction, take the right marketing strategy, we can make a mark in the win market.
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