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Since 2010, as a large energy consumptionCeramic industry Companies they are a part of the coastal provinces and cities in off to surrounding provinces and regions, to some extent created today's ceramic industry overcapacity.The market at present cannot digest ceramics industry production.
Analysts believe that the national ceramics production capacity, increase the intake capacity is greater than the market, not only can cause such problems as resource waste and environmental pollution, but also will cause the homogeneity of the products rely on the phenomenon of disorderly competition such as price competition, shoddy.Therefore, you need to implement differentiated competition in order to avoid the risk of excess capacity.
In order toJingdezhen ceramicIndustry as an example, jingdezhen ceramics industry mainlyTraditional ceramicIndustry is given priority to, and the traditional ceramic industry faces is one of the most homogeneous products, competition is also the biggest, such as building ceramics and ceramics for daily use.It's not hard to find, the domesticCeramic enterprisesIs scattered and disorderly situation has become a fact: brand quantity is numerous, no firm has more than 2% market share, industry competition is serious, serious capacity beyond the market demand, low value-added has been Mired in circle and vicious competition.
Traditional ceramic industry overcapacity,New type of ceramicIndustry the huge market demand, combined with China clay resources, mixed a variety of factors, development of new type ceramic industry should become the direction of local government planning ceramics industry.To reverse the situation, represented by jingdezhen traditional ceramic industry town of hope that the new type of ceramic industry, but it seems that pressure.New type of jingdezhen ceramics industry is concentrated in a handful of industrial park, and the general situation is "cottage" of the traditional ceramic enterprises scattered, across the country.New type of ceramic industry development through either money or policy weighs less than all, combined with the current mature new technologies, applied to less than 10% in the field of new type of ceramic.
Implement differentiation competition in order to avoid the risk of excess capacity.The future will increase the added value of product of pottery and porcelain is jingdezhen ceramicsThe industrial developmentThe direction of the.The future development of jingdezhen ceramic industry, will be formed with the core competitiveness of high-tech ceramics, ceramic culture creative features, to display art ceramics and high-grade ceramics for daily use as the main body, toBuilding sanitary ceramicsTo supplement the new pattern of the development of ceramics industry.Now, a new kind of ceramic industry also the contribution rate of close to 20% of economic development, new ceramics industry provides a great help for industrial upgrading.Under-representation of jingdezhen ceramic enterprise, however, is difficult to form scale.
According to the survey, in 2012 about 10% to 15% of the ceramic industry overcapacity, many ceramic enterprises frequently appeared to collapse, China ceramics industry enters the excess capacity and cutthroat competition stage, in this case, only speed up the industrial adjustment to change, make the new technology into new products, implement differentiation diversified competition, to avoid homogeneity competition, solve the problem of excess production capacity, which calls for the joint efforts of the industry.
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