The real estateA hot market, many industry all want a share, includingCeramic enterprises.Reporter survey found that many ceramic enterprises although have with the real estate enterprisescooperation, but more is through a third party, to "loss" off a large amount of commission.In addition, although most of the ceramic enterprise is very want to cooperate with real estate enterprises, but it's hard to find the right way.In response, the industry said, due to the ceramic in the real estate in a very small share of the cake, might as well with whom the ceramic enterprisesEnterprise,Talk about cooperation.

Hardcover roomInto the future trend

Enterprise, ceramic enterprise cooperation space is large

In the recently held "the real estate industry how to dock with the ceramic sanitary ware industry" high-end conference, the present of ceramic enterprise, and enterprise representatives, have showed strong cooperation intention.

Long letter real estate marketing centerThe general managerXu Weizhao reveals his view is that ceramic enterprise, enterprise cooperation, the basis of the derived from clothbound room is popular throughout the country, in foshan is also growing.Incomplete estimation according to the reporter, at present in foshan clothbound room project has accounted for the proportion of close to fifty percent.Leave the ceramic tile, clothbound room enterprise, to do the hardbound room on a large-scale, the most simple and direct way, is directly with ceramic enterprise cooperation.

Rich forest production, managing director of inscription label is also put forward, sales, if can with ceramic companiesdevelopersLinkage, in view of the owners' different requirements to ensure that the customers buy the lowest price of ceramic, and after sales and has the promise of a third party, such additional service can let consumer satisfaction, and can improve the developers of the brand.

Participating Luo Zhijian wesson ceramic general manager say, ceramic enterprises are looking forward to cooperate with real estate developers.Many enterprise production of ceramic in the overseas, encountering anti-dumping, products sold out, in desperation can only pour into the sea, let a person sad.If there is a doorway, sale in domestic market to establish long-term stable cooperation with enterprise, is a good thing, of course.

Survey: ceramic enterprise enterprise cooperation more friction

Although the two industries, both of us have strong cooperation intent, but journalists in the survey found that employees don't know each other, have the feeling of interlaced, such as the hills.

At the press contact with a number of senior enterprise, most of all kinds of ceramic products have no idea, I don't know how to tell."A lot of enterprise does not understand ceramic enterprise operation, but the gesture is higher, more cooperation in the friction."Canon, managing director of the ceramic XiaoChaoXu revealed that companies have room to 20000 square meters of brick, ordered to decorate 500 homes, but required delivery in three months in succession."The enterprise, head to ask a lot of conditions, I don't agree. I told him to drink tea company, a day of kung fu these bricks are all produced, he was very surprised. After the on-site visit, he has the understanding of tao qi, ceramics production, signed a single very generous."

XiaoChaoXu, according to the business, ceramic enterprises actually didn't earn much money, because to have delivery within three months, the transportation cost is very high.However, he also said that as long as to establish a partnership, both sides understand thoroughly, the future cooperation will be more smoothly.In addition, the direct cooperation with enterprise, for the benefits of ceramic enterprises are obvious, can save to middlemen, agents, you can also find stable big customers for ceramic enterprises.As a result, he also said that the future will be committed to strengthening cooperation with enterprise.

Ceramic cost in real estate accounts for more than a small cakecooperationHave to take the initiative to

Foshan rong high ceramicsThe general managerLanBin tells a reporter, fuli, vanke, country garden enterprises and largeEnterprise,There is cooperation.Originally a lot of cooperation is negotiated by a third party."Sometimes the third party can get half of the commission."He said, such as 10000 square meters of ceramic tile, enterprises make 100000 yuan, of which 50000 yuan may be a third party to take away.Companies would like to discuss directly with real estate, but there is no energy and professionals.He said, at present the enterprise has changed the way of thinking, take the initiative to comedevelopersCooperation, can develop a direct docking enterprise team, can let both sides to achieve effective communication.He analysis of some ceramic companies looked atThe real estateTickle a cake, but not a professional docking team, it is hard to work.

XiaoChaoXu admitted, now enterprises lack a can direct docking enterprise team.He gave reporters calculated brushstroke zhang, an area of 50000 square meters, calculated at 10000 yuan/square meters, sales of 500 million yuan, but the ceramic tile of about 20000 square meters, about 2 million yuan, account for only 0.4% share of ceramic tile, negligible.From the point of this value, enterprise, do not take the cooperation with ceramic enterprise, also can understand.

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Enterprise, ceramic enterprises to build strategic cooperative relations

"Companies, ceramic companies are the two related industries, the two sides can establish strategic cooperation. Not only enterprise, doHardcover roomCan cooperate with ceramic enterprise, even in the housing, house phase can also be used with ceramic enterprises to strengthen cooperation.Ceramic enterprisesCan provide a variety of products, for home buyers to choose from, for different model, different categories of products, can also provide a variety of non-standard products.Shang Hao "dongpeng ceramic market center general manager said that this kind of cooperation is good for both sides, one is to lose to a third party in the middle of the cost, 2 it is both sides direct docking, the both sides of the brand can be promoted.

In his view, the hardbound room is popular, buyers for hardcover room attached great importance to quality and characteristics, and ceramic tile is decided to one of the most important aspects of the quality products and personalized.The quality, so to speak, find products enterprise cooperation, the quality of enterprise, hardbound room will be great.

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