a fable story circulated on the Internet: a jewish opened a gas station, he had to make money, the second the jews is next to the gas station opened a restaurant, the third jews then opened a supermarket beside them, they are profitable.There is aChinaPeople opened a gas station, he has to make money, the second Chinese beside he opened another station, the third Chinese again next to him to open a gas station, then they are out of business.

The scene of the story, a bit like a ChineseGroup-buying websites。

Everyone follow reached its zenith

59 yuan can enjoy the original price 298 yuan of steak meal, 29 RMB can buy the original price 80 yuan tickets, can even smoke 0 yuan, this is the websites can bring a person's "cheap".

As an important form of e-commerce, group stand up is the result of its companies in the United States in 2008, the original business model is the site every day to launch a group purchaseservice, use discount to attractconsumers, the user after purchase, online payment, website and business revenue sharing according to certain proportion.It is because of the rapid growth of the company, to let more domestic investors find the couponindustryThe charm.

In early 2010, the company of the business model was introduced into China.The form of "group" a day soon accepted by netizens, headed by American network (microblogging) as early as several sites associated with this field quickly grow up.In September the same year, the shake handshandle net [microblogging] then created the pattern of "group" more than a day, in the same day in the home page to the user to launch many group-buying activities, group purchase of goods and services soon in daily life to eat, wear, use, line, and many other aspects.Internet users also from the beginning of a grain of salt, to strongly.Suddenly, China group purchase industry both in number from the website, or single day launched a bulk quantity, all times geometric growth.

Less than a year of time, more than 5000 group-buying websites have sprung up.Various wind investment has been aimed at the group-buying this seemingly boundless potential market, especially in view of the "3" and other large cities group, fierce abnormalities.Consumers for a bulk of ultra-low discount is also relish, a "no group, no consumption".

Vicious competition brutal elimination

As the concept of "group buying" fry more hot, "Chinese group-buying" seems to be slowly changed.Group-buying competition is intense, into the "low price after low prices".Poaching AD campaign, high pay, merchants loss-leader and so on, all sorts of crazy is behind in the rapidly developed in China market at the same time, also let the group-buying industry quickly fell into a long "winter".Many web sites or suddenly disappeared from the industry, or hard facing closure and bankruptcy, or face the risk of capital chain rupture.

According to monitoring data show that by the end of 2012, the national group accumulative total number of birth is as high as 6177, but the cumulative close around 3482, the mortality rate is 56%, is still operating in 2695.And by the end of February, truly still maintain operations (the deduction is able to access but group-buying activities have been more than 7 days to update) on the number of sites only 943.Collapse, merger, this sort of thing happens in group-buying websites almost every day.

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